From the bedroom to Mont Ventoux, the Zwift cycling experience brings the world to your indoor wheels

*This feature was paid for by ZWIFT

Your heart is pumping; your lungs are burning; your legs are hurting –  but, remarkably, the climb up arguably the most famous Tour de France mountain stage, is unfurling from the comfort of your own living room.

This is Zwift, the indoor cycling app that amazingly makes cycling fun. No more boring hours on the turbo trainer – instead cycle into an immersive world, challenge yourself on epic climbs and ride on endless roads, all from the comfort of your front room.

If you’ve never experienced Zwift it really does add an extra dimension to indoor cycling. As well as training plans and more metrics than you can shake a stick at, signing up to Zwift will literally give you a million worldwide ‘Zwifters’ to ride with. Organised events set off every 5-10 minutes, plus there’s a range of group rides at different paces that run all day every day, led by futuristic bots known as Robopacers.

Zwift is much more than just an indoor cycling option when the weather is lousy. It’s an enjoyable, sociable and interactive way of bringing the outdoors in. And you don’t have to be a seasoned cyclist to enjoy the many physical benefits that Zwift delivers. Whatever your fitness level, Zwift can improve cardio fitness, leg strength and power – all from the comfort of your living room.

And now, the Zwift indoor cycling experience has gone to a new level with the Zwift Ride, the always-ready smart bike from Zwift – an all-in-one indoor cycling setup that makes fitness seriously fun. But this isn’t a super-expensive smart bike costing thousands or a cheap compromise: the Zwift Ride is a serious piece of kit, which comes at a competitively affordable price of £1,199 in the UK when compared with similar offerings on the market.

“We’re on a mission to make Zwifting easier by reducing the cost and complexity of hardware,” says Eric Min, Zwift CEO and Co-Founder. “Zwift Ride brings all the advantages of a smart bike at an incredibly affordable price. It’s clean, it’s quiet, incredibly simple to set up and adjust, and can be shared with any member of the household.”

Designed with simplicity in mind, a single tool that stows away on the frame is all it takes to assemble, dial in your bike fit, and adjust between users. Zwift Ride is everything you need to get started on Zwift.

Integrated handlebars with dual control pads give you full control of Zwift from your handlebars, providing a smooth and silent gear change as you follow the ups and downs of any route. Additional buttons at the base of the levers can be configured in the game to provide additional shortcuts, like Ride Ons and PowerUps – perfect when sprinting for the line!

In addition to keeping game controls within reach, Zwift Ride also aims to keep your essentials right where you need them. Zwifting is thirsty work which is why Zwifters will find two bottle cages fitted to the frame. These cages are designed for indoor riding with an easy-to-access drop-in, lift-out cageless design. 

With everything you need to start Zwifting, Zwift Ride is your complete indoor cycling setup. Zwift Ride is available in the UK priced £1199. For more details, visit https://uk.zwift.com/collections/smart-bikes/