In a new ad, three football legends engage in a unique challenge beyond the football pitch.

As Euro 2024 heats up, SharkNinja, the home technology and appliance brand behind some of the best blenders, has roped in football legends Peter Crouch, Thierry Henry, and Bastian Schweinsteiger to settle a score that has absolutely nothing to do with their skills on the pitch. The trio is set against each other in a quest to host the ultimate sports-watch parties, inviting fans to #RaiseYourGame with SharkNinja.

In a series of videos, Crouch, Henry and Schweinsteiger take their competitive edge off the field and into the kitchen. Armed to the teeth with SharkNinja’s latest high-performance gadgets, they go head-to-head in video call duels to prove their behind-the-scenes prowess. Who can host like a pro and who will fumble with the air fryer?

“I’m so ready for a summer of sport, thanks to SharkNinja,” says Crouch. “Filming with two men who I respect so much on and off the pitch, Thierry and Bastian, as well as Abbey, was a lot of fun. Thanks to SharkNinja, Abbey and I will be hosting the most insane parties this summer – we can’t wait to have my mates around for some epic sports-watch parties.”

The campaign launches during a blockbuster summer of sport, which includes the ongoing Euros and T20 Cricket World Cup, as well as Wimbledon, and the Paris 2024 Olympic and Paralympic Games. With a potential combined reach of 37 million followers, Crouch, Henry, and Schweinsteiger are set to show the world that their competitive spirit goes way beyond the stadium. They leverage SharkNinja’s impressive lineup of products including the quick-cook Ninja Double Stack XL 9.5L Air Fryer, and the impressive Ninja Woodfire Pro XL Electric BBQ Grill & Smoker.

Lana Sanleandro, SharkNinja’s EMEA Chief Marketing Officer, says, “We are thrilled to be able to work with such iconic sports personalities who we really feel embody SharkNinja’s core brand purpose. Peter’s, Thierry’s, and Bastian’s involvement in this campaign has allowed us to showcase our products’ amazing features and to challenge you to raise your hosting game this summer.”

You can watch the stars trying to out-do each other below, and to learn how you too can become the host with the most and #RaiseYourGame with SharkNinja, check out the series here.