Global online training platform Zwift is launching a ‘Move for Movember’ challenge to raise $25,000 for the Movember Foundation.
The target is for 10,000 Zwifters to log 9.9 hours – running or cycling – during November.
Breaking this target will unlock a Zwift donation of $25,000 to the Movember charity in support of the 9.9 million men living with prostate cancer globally.
“Movember is a globally recognised organisation doing great work to combat prostate cancer, testiular cancer and suicide prevetion.” says Eric Min, Zwift CEO and co-founder.
“These are serious issues that affect not only those who have been diagnosed, but also those around them: families, friends, and co-workers. This is the start of a bigger year-round charity support initiative, so stay tuned for more events in support of great causes over the next 12 months.”
To take part in the Movember mission, Zwifters must sign up in-game. Once enrolled, all exercise in Zwift will count towards the goal.
Jerseys to be won
Enrolled participants will receive a Movember jersey that updates over time. The update is based on an individual’s personal contribution to the community goal.
There will be five different jerseys based on different levels of personal completion (0%, 25%, 50%, 75% and 100%). Each unlocked jersey accumulates Mo’s as you progress.
As each Zwifter hits a different level of activity over the month, a new jersey is unlocked and the previous jersey expires. If the Zwifter hits 100% of their personal contribution to the community goal, they are awarded a digital jersey to keep.
Movember focuses on raising awareness and tackling prostate cancer, testicular cancer, mental health and suicide prevention in men. As stated, there are 9.9 million people living with prostate cancer globally, with over 1.3m new cases of prostate cancer recorded annually, and there are over 300,000 prostate cancer related deaths each year.
Movember looks to shine a light on the health risks men need to know about, increasing awareness to stop men dying too young.
Throughout the month, Zwift will feature in-game Mo’ events to help us hit our goals together. Movember events give you an exclusive opportunity to ride or run with the final jersey and tee before you have unlocked it.
Zwift is the first fitness company born from gaming. It was the first company to use massive multiplayer gaming technology to bring the outdoor experience indoors.
Athletes from around the globe can train and compete with each other in rich, 3D-generated worlds simply by connecting their existing devices and hardware (e.g. cycle trainers, power meters, treadmills heart-rate monitors, etc) wirelessly via open industry standard ANT+ and BLE.
From friendly competition, to racing and structured training programs, Zwift is building a community of like-minded athletes united in the pursuit of a better social fitness experience.